What Makes Us Different

What makes 40A. virtual assistants different from independent VAs is simple:


40A. is a virtual assistant agency created by a full-time food blogger and her assistant to help other bloggers develop their teams more efficiently and affordably. The focus is on long-term strategy and goals. Cheryl Malik, the founder of 40 Aprons, saw the benefits of having an assistant and realized that small changes could make a significant impact. Many of her blogger friends complained about their experiences with virtual assistants, including unexpected invoices and difficulty communicating changes or performance expectations. Cheryl and her assistant, Christina, started 40A. to address these issues and provide a better solution.

At 40A, we provide more than just virtual assistants for blogging. Our aim is to become an integral part of your team, with a vested interest in your growth. We offer not only assistance with scheduling Facebook posts and curating Pinterest boards, but also valuable feedback, project support, and high-level analysis.

We do two very important things at the same time:

We help you grow, and we help you focus on just what you love about blogging. Give us the rest!

Every 40A. project comes with three levels of communication and witness: you’ll work directly with your VA on your project, but Cheryl and Christina are there to take care of anything you might need or want to change. No more awkward conversations about Pinterest reach! Instead, your project is managed for you, making sure numbers are where they should be, that your tasks are being completed, and that your strategy is shifting and changing to best suit your platform and goals.

On top of that, every 40A. project includes monthly traffic and social media analytics, as well as a content analysis from our analytics specialist. Putting to work her background in brand development and management, Cheryl’s unique perspective as a food blogger intimately familiar with your content and platform offers strategic content planning and refined digital marketing strategy to keep your project and editorial calendar fresh.

So much more than Facebook scheduling.

Our team is made up of bloggers and fellow entrepreneurs who are passionate about assisting you in growing your business. Our virtual assistants are ready to support you with various tasks such as improving your SEO and identifying impactful keywords, refining your podcasts, capturing enticing food photography, and creating marketing funnels that resonate with your audience. We take great pride in providing personalized services that cater to your specific needs.

This is how food blogging should be: focus on your passion and let us handle the rest.

We love knowing our clients like working with us as much as we like working with them. See what some of them have to say!