06 Sep Did You Know? Overlooked Pinterest Features For Bloggers
As a blogger or business owner, you likely know about the potential of Pinterest to drive traffic to your website. However, navigating the platform can be challenging. There are some useful features on Pinterest that are often overlooked. This post will delve into some of the most underrated features that bloggers should take advantage of to maximize their Pinterest presence.
1. Rich Pins
Rich Pins are a type of Pin that includes extra information right on the Pin itself. There are four types of Rich Pins: product, recipe, article, and app. For bloggers, the most important type of Rich Pin is the article Rich Pin. When you enable article Rich Pins, your Pins will include the headline, author, and description of your article, making them more attractive and informative to potential readers.
2. Pinterest Analytics
Pinterest Analytics is a fantastic tool for anyone looking to maximize their Pinterest presence. It provides valuable insights into how your Pins are performing, enabling you to understand what is working and what isn’t. By analyzing metrics such as engagement rates, impressions, and clicks, you can see which Pins resonate with your audience and which are falling flat. Additionally, Pinterest Analytics allows you to compare your performance to that of your competitors so you can identify areas where you may be falling behind or opportunities to differentiate yourself. Armed with this information, you can refine your Pinterest strategy and create content tailored to your audience’s preferences and interests. We include these metrics in all of our monthly and quarterly reports for this very reason.
3. Pinterest SEO
If you want to get more traffic to your website through Pinterest, it’s crucial to understand how the platform’s search algorithm works. Just like with Google, you can improve your visibility by optimizing your Pins and profile for search. This involves using relevant keywords in your Pin descriptions and board titles, and making sure your profile is fully optimized. By doing so, you can increase your chances of attracting more visitors to your site. Not sure where to start with this? We can help!
Pinterest is a powerful tool for bloggers. We’ve known this for years, but some features are often overlooked or underrated. By taking advantage of Rich Pins, Pinterest Analytics, and Pinterest SEO, you can maximize your reach on the platform and drive more traffic to your website. If this all seems like too much, we can help! Contact us today to see how we can handle your Pinterest.
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