Our Team

Cheryl Malik

Co-founder, President, Food Blogger, and Brand Development Specialist

Digital marketer and brand developer turned full-time food blogger, Cheryl’s pretty sure she has the best job ever. Cheryl’s work within the food blogging niche marries her experience in the branding sector to give her vision for growth and goals that help bloggers zero in on their niche and head to the next level. Her work as a food blogging coach lets her get truly hands-on with all levels of success in the industry. Cheryl has three little ones, and she lives with her family in Memphis, TN. Her blog, 40 Aprons, brings Whole30 and paleo recipes to food lovers who aren’t afraid of flavor! She normally enjoys pairing wine with Netflix’s new releases. She loves to travel and hopes to soon start a nonprofit to help grow businesses that couldn’t otherwise afford digital marketing and branding.


Christina Galloway

Co-founder and Vice President

Christina is a writer, mom, wife, and movie lover. She first fell in love with the food blog virtual assistant business when one of her best friends, Cheryl Malik from 40 Aprons, hired her to provide engaging social media, manage projects and products, and support her business with hands-on administration. During that time, the idea of creating a virtual assistance agency unlike any other became a reality. Christina continued working as Cheryl’s personal assistant for two years before transitioning to handling 40A. full time. Today, she manages the 40A. VA projects and day to day operations of the company. She dreams of moving to her husband’s home country, Scotland, one day and loves painting, spending time with her gorgeous little girl and baby boy, and complaining about her mischievous cat, Binx.

Brittany Ervin

Director of Client Services

For over a decade Britt has worked with companies and independent businesses both large and small as a media specialist. She has a great passion for digital engagement – and food! – and loves using her years of experience and skills to help bloggers grow their audiences and reach their goals. Britt has been with us since October of 2019 and is a vital part of our team and handles things from sales, new contracts, assigning clients, and so much more. She is Christina’s right-hand woman and part of the integral core that is 40A.

Kiki Johnson

Senior Support Specialist and Pinterest Consultant

Kiki Johnson is a German/Canadian Food Blogger who got her start back in 2012 while she was finishing up her Master’s Degree in Foreign Languages with a minor in Marketing and Communication. Since then she has seen great success with her bilingual blog Cinnamon and Coriander, has published her own cookbook and has contributed to such A-list publications as Home & Garden, Good Housekeeping, Country Living, and Shape Magazine as well as many German-language publications. Having led a fairly nomadic lifestyle in her early 20’s, she now splits her time between her homes in Mexico, Canada, and Germany. Concerning her work with 40a, her areas of expertise include -Copywriting -Content Creation -Recipe Development with a strong focus on Healthy International Cuisine -SEO Optimization -Keyword Research -Editorial Planning -Social Media Strategies -Pinterest Strategy, and Management.

Megan Smith Legett

SEO Specialist & Consultant

Now Director of Content Strategy for 40 Aprons and SEO Specialist & Consultant for 40A., Megan joined Cheryl’s 40 Aprons team as Copywriter & Marketing Strategist in November 2020. Before joining 40 Aprons, she spent 5 years running her own apparel business, handling product design & fulfillment, customer service, and social media marketing. She’s well-versed in writing & editing, SEO, photography, graphics, and social media, among other things. Megan has a Bachelor of Arts in Theatre and Photography from Lambuth University and an MBA in Marketing from Louisiana State University.

Headshot for Megan Smith Legett.

Our Virtual Assistants

Our network of VAs is comprised entirely of hyper-talented food bloggers and social media specialists with a range of skills, meaning we can offer almost any service to support your food blog, from SEO updating and keyword research to podcast editing, recipe photo shoots to marketing funnels. Whatever you need, we’ve got you covered.

They all have their own unique style and backgrounds to make sure we can get you with the right VA to fit your specific needs.

Hema Ramsingh

Hema has been with us since December 2018 and was one of the very first members of 40A.. Her specialties include Copywriting, Hashtag Research, Newsletters, and Pinterest. She is a marketing specialist and nutritionist. She is also Cheryl’s project manager.

Dolly Bigelow

Dolly has been with us since October 2021 and lives in Nova Scotia! Her expertise includes Facebook curation, Instagram, Pinterest, SEO Updates, and copywriting. She has over a year of experience working on her own blog, Little Home In The Making. Feel free to check it out if you like.

David Galloway

David joined us in April of 2021. He lives in Memphis, TN, and graduated from Freed-Hardeman University in 2007 with a BA in Theater Performance. He worked at Apple for almost ten years where he was also a certified technician. David has over a decade of experience with visual and graphic design and technical troubleshooting.

Kim Lee

Kim lives in Fort Worth, Texas, and has her own blog called Kim’s Cravings. She is one of our most experienced VAs and her skills include Facebook curation, SEO and post updating, and Pinterest curation. Kim has been with us since June 2019.

Tonya Fowler

Tonya is one of our newest members here at 40A. and has been with us since November of 2021. She is from Kansas and her experience includes Instagram curation, as well as SEO, and copywriting. She is also fully certified in our newest Pinterest training. Tonya also has her own blog. The Midwest Kitchen, if you would like to check it out!

Ashley Harper

Harper worked in the IT field in the USA for the last 10 years, but is currently living the Digital Nomad life traveling Europe for the foreseeable future, and currently struggling with learning how to use European cooking appliances on a daily basis. Her passions are cooking, copywriting, and traveling to new and exciting places. Her expertise includes Facebook, Instagram, Pinterest curation, Canva, and more! She joined our team in April of 2021.

Rachel Phipps

Rachel joined our team in October of 2021. She is from Kent, United Kingdom, and her expertise includes Facebook curation, Instagram, Pinterest, as well as SEO, and copywriting. She is a food writer, cookbook author, and recipe developer. Rachel also has her own website, https://www.rachelphipps.com/, if you would like to check it out!

Christine Huston

This Christine and she is one of our long-standing VAs and lives in Dallas-Fort Worth, TX. Christine joined our team in April 2019. Her expertise includes Pinterest, SEO, and Post Writing but she is also proficient in Video Editing. She also has her own blog called Burnt Macaroni.

Emilija Murdzoska

Emilija has been with us since March of 2021! She lives in North Macedonia and has amazing experience with Instagram curation, Pinterest scheduling, Photoshop, video editing, copywriting, and of course SEO. Emilija also has her blog, Emilia’s Food Cravings, if you want to check it out.

Tara Weber

Tara lives in Nashville, TN but actually used to live in Memphis. Cheryl and Christina have personally worked with Tara and have known her for over 10 years. Her experience includes Facebook curation, Instagram management, Pinterest scheduling, SEO, copywriting, and newsletters. Tara also has her own business and website called Cherie Bombs, where she makes colorful, cute, handmade bath, shower, and skin products if you would like to check it out!

Amy Strachan

Amy became part of our team earlier this year in February 2021. She lives in Glasgow, Scotland, and has experience with Facebook curation, Instagram, and editing podcasts.

Sarah Trenda

Since becoming part of our team in December 2019, Sarah has done amazing work with Facebook curation and Pinterest. She lives in Minnesota and also has skills in SEO, copywriting photoshop, and podcast editing. Sarah graduated with a degree in Strategic Communications with an emphasis in Advertising.

Ashley Stephenson

Ashley joined us in February of 2022 and lives in Arnold, Maryland. Her experience includes Facebook, Pinterest, and Instagram curation, copywriting, and SEO. She is also familiar with podcasts and video editing. She is also fully certified in our newest Pinterest training.

Jasmine Comer

Jasmine is our resident photographer and is a member of Cheryl’s personal team! She has worked closely with Cheryl since February of 2021 and has done incredible things for our clients since joining 40A. in the fall of 2021! Jasmine is from North Carolina and started her own food blog in 2016: www.livelymeals.com. That’s what lead her to the work she is doing today which includes food photography, food videography, and recipe development. 

Delaine Noe

This is Delaine and she has been with us since May of 2022! Delaine is actually local to us and lives here in Memphis, TN. Christina, our COO, has personally worked with her in the past and her work ethic and client relations are second to none. Her experience includes Instagram and Facebook curation, copywriting, and video editing. Delaine is also fully certified in our newest Pinterest training and our SEO Best Practices.

Daniela Landero

Daniela has lived in México City for six years. She is an architect, with more than 6 years of experience in interior design and construction, but also a foodie lover with some experience with Facebook and Pinterest scheduling, and copywriting. She is also learning about video editing. In her free time, she studies French, eats delicious food, and reads good books. Daniela joined our team in June of 2022!

Lauren Phelps

Lauren has been with us since May of 2022. She lives in Denver, Colorado, and her experience includes Facebook, Pinterest, and Instagram curation, as well as copywriting, and SEO. She is also fully certified in our newest Pinterest training and SEO Best Practices. Lauren also has her own food IG, Blissful Kitchen, if you would like to check it out, and is currently in culinary school!

Chloe Hendren

 Chloe lives in Sri Lanka, and her experience includes Facebook, Pinterest, and Instagram curation, as well as copywriting, and SEO. She is also fully certified in our newest Pinterest training and SEO Best Practices. Chloe joined our team in May of 2022!