Our Team

Cheryl Malik

Partner, Food Blogger, and Brand Development Specialist

Digital marketer and brand developer turned full-time food blogger, Cheryl’s pretty sure she has the best job ever. Cheryl’s work within the food blogging niche marries her experience in the branding sector to give her vision for growth and goals that help bloggers zero in on their niche and head to the next level. Her work as a food blogging coach lets her get truly hands on with all levels of success in the industry. Cheryl is currently [massively] pregnant with her second child, and she lives with her family in Memphis, TN. Her blog, 40 Aprons, brings Whole30 and paleo recipes to food lovers who aren’t afraid of flavor! She normally enjoys pairing wine with Netflix new releases, but pregnancy tea just isn’t the same. She loves to travel and hopes to soon start a nonprofit to help grow businesses who couldn’t otherwise afford digital marketing and branding.

Christina Galloway

Partner, Manager, Food Blogger Assistant

Christina is a writer, mom, wife and movie lover. She first fell in love with the food blog virtual assistant business when one of her best friends, Cheryl Malik from 40 Aprons, hired her to provide engaging social media, manage projects and products, and support her business with hands-on administration. Today, she manages the 40A. VA projects and refuses to give up Cheryl as her own personal client. She dreams of moving to her husband’s home country, Scotland, one day and loves painting, spending time with her gorgeous little girl, and complaining about her mischievous cat, Binx.

Mimi Newman

Digital marketing wizard

Mimi is an integrated marketing consultant with experience in PR, social media, digital media, and events. With a formal background in corporate & brand communications and product PR, working with both Fortune 500 companies and with early-stage startups, she brings a strategic mindset to building brands via visual and written storytelling. On top of that, her blog, The Herb and Spoon, features elevated recipes that are still home-cook friendly, and her photography shows off a natural talent for styling.

Danielle Esposti

SEO and Food Photography Genius

Danielle is a food blogger and freelance photographer who can be found serving up real food with a healthy side of snark at Our Salty Kitchen. Her professional experience prior to blogging and social media management includes over a decade of experience in event planning and operations management, where she worked with clients of every variety to bring their live event visions to life. After the birth of her second child, she happily traded heels for yoga pants, and has found a second wind pursuing her lifelong passion for food and the visual arts. In addition to blogging and social media management, she and her husband own a photography business specializing in food and event photography, and premium stock stills and video. Danielle resides in Frederick, MD with her family, where she constantly competes with her film-loving husband for storage space in the freezer; spoiler alert – food (usually) wins.

Erin Amundsen

Know-it-all Do-it-all

Erin Amundsen has been a virtual assistant for over 10 years. Being a VA for so long has given her the opportunity to work on a variety of projects and meet people from all industries. Erin lives with her husband and two boys in Southwestern Michigan. Erin lives with her husband and two boys in Southwestern Michigan which is the inspiration for the name of her food blog, Bottom Left of the Mitten, where she shares her favorite recipes.